Tackling Latency at the Front - Anselmo da Silva
Web performance and front-end optimization at Lonely Planet.
The Context:
Front-end performance is nowadays a critical key requirement for delivering a superior web experience.
Slow web pages affect page views, reduce flow rates, increase exit rates and reduce conversions. A slow web page is perceived has less credible, less attractive and raises the user frustration. From the operations side, slow web pages relates to higher server demand and ultimately to higher energy consumption.
16 Nov 2012
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